Madrid with Heart Guide

Our Madrid guide just for you

“Madrid with Heart” was born from a simple yet profound purpose: to share with you the places we cherish most. Those hidden corners, restaurants, strolls, and experiences that we don’t just recommend as professionals, but that we would choose without hesitation for our mother, a dear friend, or someone visiting Madrid for the first time who deserves the very best.

This is a thoughtfully curated guide, crafted with care, to reveal a city that is authentic, beautiful, and welcoming, beyond the obvious. A personal selection of places with soul, flavors that stir emotions, and moments that linger in your memory.

Because we believe that traveling is also about trust, this guide is our way of telling you: here, we’ll take you by the hand, just as we would with someone we deeply care for.

Who we are

Madrid Experience is a Spanish luxury travel agency and Destination Management Company (DMC) specialized in designing personalized experiences and tailor-made trips, tours and events throughout Spain.

With over thirteen years of experience working with the world’s most discerning travelers, we offer privileged access to extraordinary people and exclusive places. From creating your own perfume to learning Spanish cuisine with a renowned chef or enjoying a private guided tour of Madrid’s museums.

With an unmatched attention to detail and the highest standards of quality, we turn each journey into an unforgettable experience.

We welcome you to our home, to share with you the culture, heritage, gastronomy, and passion for life that make Spain such a special place.

Must-See Places in Madrid

Museo del Prado:The Prado Museum is far more than just another art museum. For many reasons, it stands as one of the most important artistic institutions in the world. Not only because of the sheer quality and quantity of its collections, but because it houses unique works of art that cannot be seen anywhere else.

It is considered the most important museum of European painting, and it safeguards the largest existing collections of works by Goya and Hieronymus Bosch, offering an unparalleled journey through art history from the Renaissance to the Romantic period.

The origins of the Prado trace back to the royal painting collections of the 16th and 17th centuries, when monarchs like Charles V and Philip II commissioned their ambassadors throughout the Empire to acquire the finest works from each country. This cultural policy also included a gathering of knowledge: a copy of each new book printed had to be sent to the monarch, many of which are now housed in the Library of the Monastery of El Escorial Over the centuries, the Prado Museum has grown thanks to the generous support of patrons, collectors, and donors who have contributed masterpieces and resources, making possible new acquisitions of incalculable value

In addition to being a museum, the Prado has been a living school of art. Great masters like Velázquez, Titian, and Goya are not only represented in its galleries but also studied there, drawing inspiration from the classics to develop their own artistic language. Thousands of painters have come to learn by copying the genius of the past, continuing an artistic tradition that remains vibrant today.

We recommend booking a private guided tour with us for a richer experience. Click here for more information.

The Royal Palace of Madrid

The Royal Palace of Madrid is not just the official residence of the Spanish monarchy — it is also the largest royal palace in Western Europe, with over 3,400 rooms spanning a surface area of 135,000 square meters. Its striking white facade rises in the heart of the city as a living testament to the power and elegance of one of history’s most influential courts.

More than a building, it is a symbol of the legacy of the Spanish Empire, a true architectural gem that harmoniously blends Baroque grandeur with Classical details. Walking through its halls is a journey through centuries of history, art, and diplomacy — from court intrigues to state visits, from lavish banquets and ceremonies to decisions that shaped the destiny of Europe.

Recently inaugurated, the Royal Collections Museum is one of Spain’s most ambitious cultural projects in recent years. This new space showcases, for the first time, an extraordinary selection of artworks, tapestries, furniture, musical instruments, carriages, armor, and ceremonial objects — part of the royal family’s priceless historical heritage. A collection unique in the world, offering a privileged glimpse into the cultural dimension of royal power.

Additionally, the palace regularly hosts world-class temporary exhibitions, making it a dynamic space that constantly engages with culture.
Visiting the Royal Palace is not just an aesthetic experience; it’s an immersion into the history of Spain and Europe. It’s an encounter with the legacy of an empire that transformed the world, whose memory still shines in marble, crystal, and gold.

Other of our favorite Museums

Museo Reina Sofía – Home to masterpieces by Picasso (including the famous Guernica) and Dalí.
Museo Thyssen-Bornemisza – An outstanding collection spanning from the old masters to modern art, easily enjoyed in a morning visit.
Museo Sorolla – Currently under renovation and closed until further notice.

Liria Palace

A Living History of Spanish Nobility and Our Favorite Palace

If there is one place that encapsulates the elegance, lineage, and history of Spanish nobility, it is Liria Palace — a true hidden gem in the heart of Madrid. Recently opened to the public, this palace is the official residence of the House of Alba, one of the oldest and most prestigious aristocratic families in Europe.

The House of Alba not only holds more noble titles than any other family in Spain, but has also been, over the centuries, a beacon of artistic and cultural patronage. Its halls have welcomed monarchs, intellectuals, artists, writers, and figures from all walks of life. The palace’s archive and collection are exceptional: it houses treasures such as a map of the New World drawn by Christopher Columbus, a first edition of “Don Quixote de la Mancha”, portraits by Goya, Titian, and Rubens, as well as historical documents of immeasurable value.

Unlike other palaces converted into museums, Liria Palace remains a private residence in use, lending it an air of authenticity and life. Walking through its halls is not only a journey through centuries of history, but also a glimpse into the present of a family that has carefully preserved its legacy with discretion and taste.

Visits are conducted exclusively with official guides from the palace itself, through a thoughtfully designed itinerary with limited spaces. For this reason, advance booking is essential.

An intimate, cultural, and profoundly moving experience. For us, without a doubt, one of Madrid’s best-kept secrets and a must-visit for those seeking to discover the city with heart and soul.

A Stroll Through Old Madrid

Getting lost on foot in Old Madrid means immersing yourself in centuries of history, tradition, and legend. It’s an experience not to be missed for anyone who wants to feel the true pulse of the city.

Start at the Plaza Mayor, with its archways and its quintessentially Spanish charm, and let yourself be drawn to Puerta del Sol, where you’ll find the famous Kilometer Zero plaque, the symbolic starting point of all Spain’s major roads. Continue along Calle Mayor, lined with centuries-old buildings, until you reach Plaza de la Villa, one of the oldest and most evocative spots in the city, surrounded by medieval palaces and filled with quiet whispers of history.
But the real magic lies in veering off into the narrow side streets, letting yourself wander aimlessly, and discovering the city’s most intimate essence: shop windows frozen in time, wrought iron balconies adorned with flowers, and unexpected hidden corners.

Don’t miss stepping into the centuries-old artisan shops that still preserve the soul of old Madrid: workshops where Spanish guitars, wide-brimmed hats, and traditional leather wine flasks are still made by hand. These artisans keep alive trades passed down through generations, making you feel as though you’ve traveled back in time.

Exploring Old Madrid isn’t just about seeing its streets — it’s about living its memory with all your senses awake.

Our favorite Panoramic Roof-Terraces

Círculo de Bellas Artes: Spectacular views of the Metrópolis building, Gran Vía, and Cibeles.
Calle de Alcalá, 42, 28014 Madrid
Hotel Riu Plaza España: A soaring terrace with 360º panoramic views of Madrid.
Calle Gran Vía, 84, 28013
Dear Hotel: Next to the Riu Hotel, offering similar views but less known and with fewer crowds.
Gran Vía, 80, 28013 Madrid

Parks and Gardens with Soul

Parque del Retiro – Once a royal hunting ground and retreat, today it’s a monumental green space with areas for picnics, sports, art, and culture. Must-sees include the Grand Pond, the Crystal Palace, and the Velázquez Palace
Plaza de la Independencia, 7, 28001 Madrid
Parque El Capricho – The Duchess of Osuna’s garden, divided into three parts: physical, intellectual, and spiritual. It features a labyrinth, a miniature bullring, and an artistic pavilion. A poetic and enigmatic corner of Madrid.
Paseo de la Alameda de Osuna, 25, 28042 Madrid
Jardines del Campo del Moro – At the foot of the Royal Palace, with free-roaming peacocks and some of the best views of the palace. A lesser-known spot, perfect for a quiet escape.
Address: Cuesta de San Vicente, s/n, 28008 Madrid

Shopping “Only in Madrid”: Unique Stores and Artisan Tradition

Capas Seseña – Since 1901, this Madrid-based house has been crafting handmade capes with unmatched elegance. It has dressed artists, politicians, and royalty. Address:Calle de la Cruz, 23, 28012 Madrid – www.sesena.com
Casa de Diego – Fan, umbrella, and comb maker since 1858. A true Madrid icon located right in Puerta del Sol. Puerta del Sol, 12, 28013 Madrid – www.casadediego.info
Loewe – Loewe is Spain’s quintessential luxury brand. Its leather goods are renowned worldwide.Address: Gran Vía, 8, 28013 Madrid – www.loewe.com
Guitarras Ramírez – Artisans of classical and flamenco guitars since 1882. Each instrument is a unique work of art. Address: Calle de la Paz, 8, 28012 Madrid – www.guitarrasramirez.com
Real Fábrica Española – Traditional high-quality Spanish products: ceramics, soaps, stationery, table linens, and more. Everything 100% made in Spain. Address: Calle de Cervantes, 9, 28014 Madrid – www.realfabrica.com
Helena Rohner – Contemporary handcrafted jewelry for both women and men. Timeless, elegant, and handmade designs. Address: Calle del Almendro, 4, 28005 Madrid – www.helenarohner.com
Cristina Castañer – Since 1927, a symbol of Spanish craftsmanship. Known for luxurious espadrilles and refined design. Address:Calle Claudio Coello, 51, 28001 Madrid – www.castaner.com
Cartujano Madrid – Spanish footwear with a centuries-old tradition. Elegance and durability in every pair of shoes. Address: Calle Claudio Coello, 28, 28001 Madrid – www.cartujano.com
Sastrería López Herbon – Thelast traditional bespoke tailoring workshop in Spain. A hidden gem for those who value true craftsmanship. Address: Calle Cedaceros, 9, 28014 Madrid
Guantes Luque – A unique store specializing in gloves, passed down through generations. A place full of history and style. Address: Calle Espoz y Mina, 3, 28012 Madrid
Maty – For flamenco and dance lovers. Costumes, shoes, combs, fans, and more. A must-visit for artists and the curious alike. Address: Calle Maestro Victoria, 2, 28013 Madrid – www.maty.es
Casa Mira – A historic store specializing in “turrón” and artisanal sweets since 1842. A delight for the senses. Address: Carrera de San Jerónimo, 30, 28014 Madrid – www.casamira.es
La Carta de Vinos – A boutique store offering a meticulously curated selection of Spain’s finest wines. Expert and personalized service. Address: Calle Fernando el Santo, 21, 28010 Madrid – www.lacartadevinos.com

Traditional Madrilenian Cuisine

The true essence of Madrid comes alive in its centuries-old restaurants and family-run taverns, where recipes are handed down from generation to generation. These historic establishments celebrate traditional Madrilenian cuisine: hearty stews, wood-fired roasts, tripe dishes, huevos rotos (broken eggs), and other comforting plates. These are places filled with character, offering a cozy atmosphere and friendly service, perfect for soaking up the flavor and history of Madrid.

Casa Sobrino de Botín – Calle Cuchilleros 17, 28005 -www.botin.es – Cuisine: Traditional Madrilenian (founded in 1725, the world’s oldest restaurant).Wood-fired suckling pig, the house’s signature dish with crispy skin and juicy meat. Atmosphere: Historic and quintessentially Madrilenian, with vaulted cellars, rustic dining rooms, and a lively, warm buzz.
Casa Lucio – Calle Cava Baja 35, 28005 – www.casalucio.es – Cuisine: Classic Madrilenian tavern: Huevos rotos (fried eggs over potatoes) – the most famous in Madrid, simple yet delicious. Atmosphere: Traditional and lively, frequented by celebrities and locals alike; classic decor with historic photos, closely-set tables, and a warm, familiar feel that captures the spirit of an authentic tavern.
Lhardy – Carrera de San Jerónimo 8, 28014 – www.lhardy.com – Cuisine: 19th-century Madrilenian-French fusion (founded in 1839). Recommended dish: Lhardy’s cocido madrileño, served in two courses with broth and meats, and its iconic consommé. Atmosphere: Elegant journey back to the 19th century, with mahogany-paneled salons, mirrors, and Bohemian crystal chandeliers. Classic service and a stately ambiance, ideal for a leisurely meal surrounded by history.
Taberna La Bola – Calle de la Bola 5, 28013 – www.labola.es – Cuisine: Classic Madrilenian tavern specializing in cocido madrileño (since 1870) Recommended dish: Traditional cocido madrileño, slow-cooked in individual clay pots and served with pickled guindilla peppers and spring onions – a hearty and homemade delight. Atmosphere: Cozy and traditional, with wooden tables, vintage photos, and attentive service that preserves Madrid’s culinary heritage.
Casa Alberto – Calle de las Huertas 18, 28012 – www.casaalberto.es – Cuisine: Centenary tavern (since 1827) offering traditional Madrilenian and bullfighting-inspired dishes. Recommended dish: Callos a la madrileña (tripe stew with chorizo and snout) or braised oxtail – intense, flavorful stews full of Madrilenian character. Atmosphere: Warm and bohemian, with tin counters, bullfighting and literary decor (Hemingway himself wrote here), and friendly service. Perfect for sipping vermouth and enjoying traditional stews in a setting rich with history.

Some of our favorite (creative) Restaurants

Madrid also dazzles with its array of modern, creative, and signature restaurants, led by innovative chefs who fuse techniques and flavors. In this category, you’ll find everything from Michelin-starred haute cuisine to casual, groundbreaking fusion spots. What they all share is a flair for creativity in the kitchen, surprising diners with artistic presentations and unexpected combinations. These are avant-garde spaces, ranging from minimalist elegance to an edgy, industrial-chic vibe.

DiverXO – Calle Padre Damián 23, 28036 Madrid. – www.diverxo.com Cuisine: Unique, world-renowned signature haute cuisine (3 Michelin stars), with Dabiz Muñoz’s bold vision blending Eastern and Western flavors.Recommended dish: The ever-evolving fantasy tasting menu – a sequence of one-of-a-kind creations designed to astonish diners (including the famous “flying pigs” canvas where each dish is finished tableside).Atmosphere: A spectacular gastronomic performance, with a dreamlike room (complete with flying pig motifs) and attentive yet theatrical service. Dining at DiverXO is a radical, thrilling sensory experience from start to finish.

Quenco de Pepa – Calle Henri Dunant 21, 28036 Madrid. – www.quencodepepa.com
Cuisine: Traditional Spanish market cuisine with a focus on the finest seasonal ingredients. Chef Pepa Muñoz leads the kitchen, showcasing her passion for vegetables and organic products from her own garden.
Recommended dish: Roasted tomato salad with olive oil and salt flakes, or the creamy rice with clams – simple yet delicious, highlighting the freshness of the ingredients.
Atmosphere: Warm, rustic, and charming – with an elegant yet relaxed decor that makes you feel at home. The open kitchen and attentive service create a cozy and inviting environment, perfect for a leisurely lunch or dinner with friends or family.

La Máquina de Jorge Juan – Calle Jorge Juan 12, 28001 Madrid. – www.lamaquinajorgejuan.com
Cuisine: Classic Spanish seafood and market dishes, specializing in high-quality seasonal products from Spain’s coasts and countryside. Known for its fresh fish and shellfish, as well as premium meats.
Recommended dish: Grilled wild sea bass or the perfectly cooked Galician octopus – both emblematic of the restaurant’s commitment to top-quality ingredients and expert technique.
Atmosphere: Elegant yet lively – with a sophisticated dining room adorned with white linens, natural wood, and nautical accents. Ideal for both business lunches and relaxed dinners, it offers a refined yet welcoming space to enjoy traditional Spanish cuisine at its best.

StreetXO – Calle de Serrano 52 (3rd floor, Gourmet Experience El Corte Inglés), 28001 Madrid. – www.streetxo.com Cuisine: Edgy street food fusion by Dabiz Muñoz (casual, no reservations). Recommended dish: Peking-style dumpling with confit pork ear and XO sauce, or the steamed club sandwich with ricotta and chili – iconic dishes that reinvent Asian street food with a Madrilenian twist.Atmosphere: Urban, wild, and fun – an open kitchen, loud music, chefs plating right in front of customers on cardboard trays. Eating at StreetXO’s bar, surrounded by aromatic smoke and punk energy, is to experience the most rebellious and youthful side of Madrid’s gastronomy.

Rice and Seafood Restaurants

Two jewels of Spanish gastronomy. Though Madrid doesn’t have a coastline, it receives fresh daily seafood from across Spain and boasts rice dishes of unrivaled Levantine tradition. Here, we recommend spots where you can enjoy everything from authentic paella to luxurious Galician seafood. The atmosphere is usually classic and family-friendly, ideal for sharing and indulging in a true feast of maritime flavors.

Our outstanding Rice Restaurants Selection:

Casa Benigna – Calle Benigno Soto 9, 28002 Madrid. (Family-run rice house) Famous for their paellas cooked in a “patella” (not a paella pan). Recommended rice: House rice with rabbit, chicken, and artichokes, rich and flavorful – awarded as one of Madrid’s best. Atmosphere: Cozy and tranquil, with few diners, rustic decor; the owner often greets guests personally and passionately explains the rice dishes. Perfect for an intimate rice experience.

La Barraca – Calle de la Reina 29, 28004 Madrid. (Classic Valencian rice house) Founded in 1935, a reference for paellas in Madrid. Recommended rice: Traditional Valencian paella (with chicken, rabbit, green beans, and garrofó) – faithful to the original recipe, with perfectly cooked rice and crispy socarrat. Atmosphere: Classic rooms with tiles and vintage photos; old-school service in uniform. Frequented by families and tourists alike, it’s bustling and charming, perfect for a Sunday meal in authentic Valencian style, right in the capital.

Restaurante St. James – Calle de Orense 11, 28020 Madrid. (Elegant rice restaurant) Known as “the rice king” of Madrid since 1970. Recommended rice: Lobster rice – brothy, flavorful, served in a large paella pan at the center of the table, with generous lobster pieces and a broth that captures the essence of the sea. Atmosphere: Refined yet warm, with pristine linens and attentive staff. Popular for business lunches and celebrations; reservations recommended. Multiple locations ensure consistent quality and a selection of over 30 rice varieties.

Restaurante Samm – Calle de Carlos Caamaño 3, 28002 Madrid. (Alicante-style rice house) Recommended rice: Arroz a banda – dry rice cooked in fish broth, accompanied by classic alioli, or its “senyoret” version (with all seafood pre-shelled) for a mess-free indulgence. Atmosphere: Unpretentious and family-style, reminiscent of seaside restaurants: walls adorned with nautical motifs, large tables for sharing. Loyal clientele for decades – a testament to its reputation. Quick, friendly service; here, rice is the undisputed star of the house.

Our Outstanding Seafood Restaurants:

La Trainera – Calle de Lagasca 60, 28001 Madrid. (Classic Madrid seafood restaurant) An institution for tasting fresh fish and shellfish brought in daily. At the entrance, a seafood counter displays the day’s catch on ice. Recommended dish: Galician-style hake or a grilled seafood platter (prawns, langoustines, razor clams, lobster…) with a touch of lemon – simple, top-quality ingredients. Atmosphere: Traditional seafaring style: checkered tablecloths, nautical paintings, veteran waiters announcing daily specials. Always bustling, with the elegant hum of tables filled with diners enjoying percebes and albariño. It feels like a Galician port right in the heart of Salamanca district.

Lobito de Mar – Calle de Jorge Juan 10, 28001 Madrid. (Chic beach bar by Dani García) Brings the feel of an Andalusian beach restaurant to Madrid. Recommended dish: Sardine skewer (espeto) – a boat filled with coals is brought to your table to grill sardines right in front of you, just like in Málaga; simple and delicious, with that unmistakable smoky flavor. Also outstanding: tuna tartare and southern-style seafood rice. Atmosphere: Casual yet sophisticated, with bright decor featuring light woods and modern motifs. A cosmopolitan vibe, good music, perfect for a lively dinner with friends where the star is fresh seafood with a contemporary twist.

Our Secret and Romantic Corners of Madrid

Madrid is full of places that don’t always appear in the guidebooks but pulse with quiet beauty — perfect for those seeking special and authentic moments. Here we share a few soulful spots, ideal for a romantic escape, a memorable photo, or simply to be surprised by the city.

Sorolla Gardens – A peaceful haven in the heart of Chamberí, within the Sorolla Museum. These gardens, designed by the painter himself, evoke southern Spain and are filled with fountains, tiles, bougainvilleas, and hidden benches. A gem to escape the bustle. Address: Calle General Martínez Campos, 37, 28010 Madrid – www.museosorolla.es

Botanical Garden – A serene oasis near the Prado Museum, perfect for intimate conversations surrounded by nature and away from the city crowds. With its ancient trees, winding paths, greenhouses, and tranquil atmosphere, the garden invites you to relax and enjoy a slower pace of life. An ideal spot for romantic strolls, quiet reading, or sharing moments of connection. Entrance tickets are required.
Address: Plaza de Murillo, 2, 28014 Madrid – www.rjb.csic.es

Círculo de Bellas Artes Terrace – One of Madrid’s most inspiring and romantic rooftop terraces, offering breathtaking views of the city skyline. With its iconic vistas of the Metropolis building, Gran Vía, and the distant Sierra de Guadarrama, it’s an ideal place for a date, whether at sunset or under the stars. Sip a cocktail or share a meal while soaking up the artistic ambiance and creative energy that fills the space.
Address: Calle de Alcalá, 42, 28014 Madrid – www.circulobellasartes.com

Puente del Rey at Sunset – Between Casa de Campo and Madrid Río, this pedestrian bridge offers one of the most romantic views of the Royal Palace with the sky painted orange. Perfect for a sunset stroll or a spontaneous picnic on the nearby meadow.

Calle del Conde and Surroundings in the Literary Quarter – Narrow streets, old lanterns, and balconies brimming with flowers. Calle del Conde is one of those magical corners where time seems to stand still. Perfect for a leisurely walk to discover hidden bookshops, workshops, and cafés.

Frog Fountain – El Retiro Park – Within El Retiro Park, beside the Grand Pond, there’s a frog fountain surrounded by benches, rose bushes, and shade. It’s a peaceful, little-known spot perfect for resting with your partner, reading, or simply taking in the surroundings.

Sabatini Gardens at Night – As the sun sets, the Sabatini Gardens — in front of the north façade of the Royal Palace — are softly illuminated, creating a magical and tranquil setting. From here, you can admire the palace in all its splendor, reflected in the geometric fountains. A place for dreaming.

Temple of Debod at Dusk – This Egyptian temple, a gift from Egypt to Spain, stands atop a hill with spectacular views of western Madrid. At dusk, the golden reflections in the water and the temple’s silhouette create an unforgettable scene. Calle Ferraz, 1, 28008 Madrid